If you are looking for a guide to help you with the design of qualitative and quantitative research, you are on the right place
In this article, we will discuss the differences between the Quantitative Research Design and the Qualitative Research Design, along with a few appropriate examples to explain the difference between the two and their use in your research.
It is our guarantee that if you read this article, you will be able to recognize the difference easily and begin to understand the process of Research Design in your own research
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Scientific research is defined as the method of finding a solution to a particular problem one can identify. Today there are various methods of formulating a research design for the study.
But two broad data collection and interpretation approaches in research are qualitative and quantitative research.
The elementary method of conducting research was quantitative, but recently, the qualitative method of research has also familiar among investigators.
Basic difference between quantitative and qualitative research are giveb below
Quantitative research design
Quantitative research is a type of systematic research design in which investigators gather empirical data or information about clear phenomena using statistical tools or computational techniques.
Data is acquired through individual and group experiences with the use of different factors of investigation. This type of research is mostly used in the natural and social sciences: biology, chemistry, psychology, economics, sociology, marketing, etc.
Data can be described in numbers, not in words, and gathered in a structured format of data.
An example of quantitative research
For example, you need to identify the weight of all students in your classroom. To conduct this research, you have to do a survey by phone call and ask them for their weight, or you physically take the weight of each and every student.
Both types of research are examples of quantitative research, which helps you obtain numerical data, and your aim of assessing the weight of each student was achieved.
Read: Quantitative Data Analysis: Definition, Methods, Types, Techniques, And Tools
Qualitative research design
Unlike quantitative research, qualitative research is usually unstructured research design and probing in nature. In qualitative research, data generated is conditional and cannot be counted. The data can be described in a word, not in a number.
Qualitative research is generally focused on recognizing the research question and method of research to generate non-numerical data.
Qualitative research was initially used in psychological studies of people’s beliefs, experiences, attitudes, behaviors, and interactions when it was found tedious to evaluate human behavior in a numeric way, but today it’s used in other fields of research as well.
An example of qualitative research
For example, you are a keynote speaker at a conference. After finishing your lecture, your question was, “How was the lecture?” Let’s assume there are more than 300 audions and all refer to a card of comments like “very informative,” “less informative,” “out of theme,” “great,” “boring,” etc.
When the manager asked for feedback, “You are scratching your head because you do not have any knowledge on how to summarise the data. You have many options. Or,
second, look at a few of them and guess the key feedback; or,
third, you’ve gone a step further and recorded all responses in a spreadsheet using code analysis, and you’ve presented your feedback as follows:
very informative 50%, less informative 30%, out of theme 10%, great 5%, boring 5%. You are a great teacher, and this is the qualitative data of your feedback from the audio.
Hint: Here’s a helpful hint to remember the difference between these two words: quantitative and qualitative. After all, both words are almost identical. Remember that quantitative has a sound of “quantity” means in number and qualitative “quality” means in rank.
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- Research Methodology: Definition, Types, Steps, and Best Practices
General FAQ Related to Quantitative Qualitative Research Design
Q 1. What do you mean by quantitative research
The process of gathering and interpreting numerical data only.
Q 2. What do you mean by qualitative research
The process of gathering and evaluating non-numerical data (such as text, video, or audio).
Q 3. Purpose of quantitative research
The main purpose of quantitative research is to gain a deeper knowledge and comprehension of society and describe the research issue in detail.
Q 4. The purpose of qualitative research
The main purpose of qualitative research is to focus more on identifying traits, classifying them, and creating statistical models and data to support observations.
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